A perfect moment in time / by heathrowkennedy

Watch advertising is a tough assignment. I've critiqued a poor attempt previously but this time I've found a brand which achieves great cut through. It communicates the brands values and positioning clearly, presents the product in detail and then makes the next steps obvious. Furthermore the media selection was on demographic target. The WSJ. Magazine in an issue which was heavily male focused.

Other brands take note.

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